Denim Fragrance

Denim was founded in 1976 as a male fragrance brand for those who want a distinct and long lasting fragrance.

 The brand first launched its renowned Aftershave and Deodorant Body Spray in three variants – Original, Black & Musk.

Since then, the brand has continued to grow. Today, Denim boasts a complete personal care line, ranging from fragrances to shaving products, designed to empower men who are comfortable in their own skin.

Denim Original has been the fragrance for confident men since 1976; included in this olfactory classic are the invigorating notes of Bergamot, Clary Sage & Petitgrain and the warm sensual tone of Olibanum, Amber & Vetiver. The spicy and unusual floral texture makes this scent enticingly rich, complex and masculine.



Denim Black is made for the bold and the confident. The unmistakably intense and woody accord of Patchouli, Sandalwood & Cedar represent masculinity, while Amber, Labdanum & Oakmoss balances the composition with warm sensual tones. Denim Black is a timeless classic.



Denim Musk sparks the image of adventurousness and spontaneity. This woody fragrance starts with a refreshing Mint note; enriched by Mediterranean Lavender & Myrtle, and rests on a sensual accord of Oriental Woods, Moss & Patchouli. Masculine and fresh, Denim Musk is a wonderfully exhilarating.


Denim Illusion is for the refined man with a seductive charm. The fresh tones of White Thyme, Basil & Wormwood paradoxically float on the sensual heart of Amber Gris, Benzoin Resin of Siam & Leather of Russia. Denim Illusion is a second skin that cloaks any man in an air of mysteriousness and sophistication.


Denim Raw Passion seduces with masculine sensuality and irresistible magnetism. Starting off with stimulating notes of Mint, Bergamot & Lavender, Denim Raw Passion evolves into the warm accord of Cinnamon, Cedar & Oakmoss, complementing the concoction with a tender touch. The aphrodisiacal Vanilla & Sandalwood completes this sensory symphony – carnal desire comes a full circle.


Denim Aqua is an ode to the classic fresh ozonic fragrances. Greeting you with a clean and familiar opening of Mint, Rosemary & Citrus; the essence of Amber, Sandalwood & Vetiver give the refreshingly sharp and simple opening an appealing twist, making this fragrance a perfect outdoor scent for warmer weathers.639e8c_beea58e8cbf0beec7b12687ec1853dd8

Denim Gold is a lavish scent that whispers luxury. It begins brightly with fresh Lavender & Green Apple; then a hint of Juniper Berries lingers as the elegant Suede, Amber and European Rockrose take centre stage. A rare scent with great depths and facets – a perfect portrait for the 21st Century Denim Man.


Denim River conjures up an image of taking an afternoon stroll along a clear stream in the woods. The walk begins with a citrusy blend of Bergamot, Lemon & Verbena; relaxing aromatics such as Lavender, Sage & Nutmeg slowly emerge. The scents of Vetiver & Cedarwood become increasingly prominent as the journey continues. Rediscover your calm that was lost in the concrete jungle.


Denim Fire is inspired by the passionate culture of Italy; the fragrance first begins with the exhilarating scent of Lavender & Lime, followed by the warm notes of Amber & Tobacco. Together with the playful accord of ‘Tiramisu’: a blend of coffee, cocoa, and vanilla — Denim Fire is for men with a passion for the finer things in life.


Denim Desire exerts freshness with a stunning sensual undertone. It unravels with a blast of lavender, bergamot and clary sage. As the fragrance evolves, the invigorating trio is complimented by Violet leaves, Orris and Nutmeg. Its unique base consists of a blend of woods and amber – tying up the masculine composition with a hint of smoky leathery sweetness.